Style Guides

When creating a style guide I always approach  with two lens. First as a marketer, and making sure we are providing a consistent and cohesive voice as our brand. And secondly as an artist, making sure the rules are actionable and clear. 

In my past experience working in enetertainment design, I had plenty of time to become familiar with some of the most robust style guides out there. But in the indie/startup space I've found less is more: clarity is key. 

Here are some  example pages from a style guide I created for our game Charm King. 


Take a look at Another Project!

PuzzlescapesUI/UX & Game Design

Charm King Screenshot Redesign (2019)Graphic Design & Branding Case Study

Signs of the Sojourner TrailerTrailer Editing and Design

Artwork & MerchandiseGraphic Design & Illustration

Sticker QuestUI/UX & Game Design

Atomic Lollipop Convention PromoTrailer Editing and Design

Appstore AssetsGraphic Design & Marketing

POV Entertainment AdsGraphic Design & Motion Design

The Arcana - TrailerTrailer Editing and Design

Style and Branding GuidelinesBranding and Marketing

Copyright Katie "Vivifx" Lucas 2016-2022