Since 2016, I've been selling my artwork online as well as onsite at various comic, anime and gaming conventions. My work has been printed as stickers, buttons, bookmarks, washi tape, art prints, wooden pins, acrylic stands and charms, even fabric goods such as pouches and lanyards.
I work with varying manufacturers to coordinate merchandise production, or I produce it in my home studio. I design all my own branding, packaging, booths and marketing as well.
My favorite part about vending at conventions is designing my booth! I am always trying new layouts and iterating on previous table designs, looking for new ways to attract my customers and sell my designs to them.
I use Square Register to keep inventory and track my sales. After every event I collect my data and observe changes across different conventions, booth layouts and offerings of items.
One example is when I originally started selling buttons at my table, I sold them for $2 each, or 3 for $5. I noticed that most of my customers took the five dollar deal to buy a set of their favorite characters. Buttons were taking me a while to produce with little returns, so I started selling them in packs of 4 or more buttons - with prices starting at $8 and ranging to $12. With this approach I was able to triple my button profits, make less buttons overall and also sell the buttons in more professional packaging - my favorite thing to design!
Using this approach, I've been able to systimattically improve my profits year over year and branch out into new designs and products. I really enjoy this work because it allows me to leverage my creative design brain, as well as my logical marketing mind as well!
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